Stop interrupting,
and start being
what people are looking for
Our mission
After nearly three decades as a marketer advising some of the world’s biggest brands, I have witnessed one enduring universal truth - embracing humanity fuels success
I launched Sister to help brands stop interrupting what people are looking for and start being what people are looking for, using radically human-centric brand storytelling strategies. For customers, for employees, for the world
Because when brands are more human, businesses, people and culture thrive
Human-centric Brand Storytelling
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INSPIRE
Brand Storytelling Strategy
A compelling human-centric brand storytelling strategy has the power to transform growth within your organization. When delivered holistically across employee and market touch-points, studies show outcomes are magnified, inspiring and motivating employees and customers alike
A galvanising brand vision unites teams, fosters purpose, and cultivates strong customer connections, driving loyalty and engagement. Ultimately, a well-defined 360 degree brand vision strategy serves as a guiding light, propelling your organization towards sustainable success
LEAD
People & Culture Stories
Numerous studies underscore the pivotal role of company culture in driving business success. However, shockingly, as many as 9/10 individuals express dissatisfaction with their jobs
When organizational values and vision remain confined to paper, employees sense a gap in authenticity, leading to a loss of trust in leadership. Combined with remote working trends, the outcome is often sluggish productivity
Human-centric brand-employee communication serves as the catalyst that breathes life into company culture, fuelling positive performance throughout the entire employee journey
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GROW
Sales & Marketing Stories
Switched-on contemporary marketers are recognizing the potency of putting human-centric storytelling at the heart of brand communication strategies, moving beyond product-centric promotion, to explore real people’s needs, experiences, journeys, and the brand’s impact on lives and communities
Human-centric marketing strategies supercharge performance, by fostering a deep human connection between the brand and its audience, enhancing both organic and paid content effectiveness, and acting as a powerful catalyst for engagement, loyalty and ultimately, growth
The Sisterhood Talent Platform
Flexible, integrated human-centric marketing solutions - from one-off creative campaigns to data-driven strategic marketing models - are delivered by The Sisterhood Talent platform, a highly collaborative and agile community of contemporary creative and strategic capabilities
Brand experience
Want to hear more?
Want to join the Sisterhood*?
Get in touch, we'd love to hear from you!
*all genders welcome..
+44 7834 765407